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Essential Identity
It organizes the brand's visual foundation through a clear system of logo, colors, typography, and initial applications, ensuring consistency, recognition, and ease of use in everyday life.
01
Main logo
Creation of a brand symbol and/or typography to ensure
readability, recognition, and consistency.
02
Essential color palette
Defining primary and supporting colors, considering
Contrast, practical use, and digital application.
03
Primary and secondary typography
Choosing sources that support reading, hierarchy and
Brand personality.
04
2 simple graphic elements
Shapes, lines, or textures used as recurring visual aids.
05
3 basic graphic applications
Practical examples of using the identity (e.g., post, story, cover).
ensuring understanding of the application.
06
Final files organized for digital use.
Structured delivery of materials for correct daily application.
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