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Boaz Identity
It builds the brand's visual identity and language in an integrated way, creating a solid system that guides decisions, communication, and growth with consistency.
01
Brand diagnosis
Analysis of the context, market, competition, and current state of the business.
02
Positioning definition
Clarity regarding territory, differentiation, and brand intent.
03
Core brand concept
A core idea that guides identity, discourse, and decisions.
04
Complete visual identity
Structured visual system with main logo and
Variations, strategic color palette, typography, and graphic elements.
05
Language direction
Defining the brand's tone of voice, posture, and writing style.
06
5 strategic applications
Examples applied to key points in communication.
(e.g., post, presentation, story).
07
Brand manual
Document outlining usage guidelines and the logic of the visual and verbal system.
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